Texas City, TX native Justin Martinez is a part of the development team
for a new American Craft Beer Television show called “What’s on Tap”, and
hopes to bring awareness of the Craft Beer revolution to his home town.
"What's On Tap" is an exciting new TV series in development that
discusses everything related to beer. This includes the beers themselves, the
brewers who create the beer and the bars that serve the beer. The show will air
weekly in a 30-minute format, making it easily digestible for those who are short
Craft beer, or small-batch beer that is not mass-produced, has been taking the
country and the world by storm in recent years. Because more people are
becoming interested in the process behind making beer and delivering different
flavors, bars that specialize in craft beer are popping up everywhere.
"What's On Tap" aims to capitalize on this burgeoning market by bringing
viewers beer-related content that they can't get anywhere else. For each
episode of the show, the team will travel to a different city to explore its beer
culture. This means visiting craft beer bars, talking with brewers, and of course,
tasting lots of beer.
The show has a lively tone that denotes the fun topic it discusses. There will be
surprises throughout each episode, including things like live music
performances, special guests and more. The goal is to create a similar vibe to a
late-night talk show, except that instead of discussing current events and
celebrity gossip, the show will focus on beer – and sometimes food to go along
"What's On Tap" will contain a web component as well. On the show's website,
users can watch full performances from the show's guests, submit their
hometown for consideration for a future episode, show off their home brews and
more. The goal is to create a complete community surrounding beer.
The "What's On Tap" team has finished the initial planning stages for the series
and are ready to begin shooting the pilot episode. To help make this goal a
reality, they plan to launch a crowdfunding campaign on Indiegogo with a funding
goal of $85,000 at thebeershow.tv
The funds will go towards the expenses related to shooting the pilot, including
talent fees, filming equipment, pre- and post-production services, marketing and
more. Visit whatsontaptv.com for more information. The creators plan to begin
filming in Chicago in the late spring in the hopes of having the show ready for the
fall television season.