All About the #Hashtag
I have a lot of friends throughout the country that is deeply invested in restaurant and foodservice operations from food trucks to resort properties and everything in between.
I’ve been putting together a COVID specific 2020 2021 restaurant marketing plan that I should have done by tomorrow. It’s time to get back to basics and I think out of the box and the mantra needs to be “tell your story”. The point of differentiation needs to be focused on the story within your four walls.. ￼
One of the ways operators can segment potential guest attention is by the use of #hashtags. Every social media post should have 8 to 10 targeted and relevant hashtags without exception. I thought of some below that initially would be good but they could be customized for individual locations.
If anybody needs help with creativity or messaging let me know.
Hashtags for Initiatives to Politically
Support Local Restaurants
#TooSmallToFail - Campaign to urge restaurant customers to call lawmakers and lobby for help on behalf of independent restaurants
#SaveAmericanHospitality - Used by chefs and restaurant owners who are organizing political efforts
#SaveRestaurants / #RestaurantRecovery - Campaign for restaurant customers to call on Congress to help on behalf of independent restaurants
Hashtags for Providing Assistance and Community Support to Local Restaurants
#ReliefForRestaurants - Used by restaurants and hospitality professionals seeking assistance
#RallyForRestaurants - To help social media users search for restaurants to support
#SupportLocalRestaurants /#SupportLocal /#SupportLocalBusiness -
Campaigns to bring awareness to local restaurants and small business
Hashtags for Increasing Awareness of Takeout Meals by Local Restaurants
#CarryOut / #OrderIn - Used by restaurants to indicate they are open for takeout orders
#CurbSide / #CurbSidePickup - Used by restaurants to indicate they are for pickup meals, literally at the curb
#DineLocal - Campaign to encourage the community to keep dining locally
#StillOpen / #WereOpen - Awareness about restaurants who are still open
# txfinedining #txseafood # txsteakhouse #stayhome
I’ll keep adding to this list