COCA-COLA WITH COFFEE IS EXPECTED TO HIT SHELVES THIS YEAR IN 3 FLAVORS Now THIS is an afternoon pick-me-up. BY CAITLYN FITZPATRICK
Coca-Cola is making it socially acceptable to crack open a can of soda first thing in the morning. The brand is launching a line of soda with coffee drinks, according to Instagram account @candyhunting.
As indicated in the picture, the soda-coffee hybrid canned beverage is expected to come in Dark Blend, Vanilla, and Caramel flavors. The 12-ounce cans pack in 70 calories and (hopefully) a real kick of caffeine.
This isn’t the first time Coca-Cola has gone the coffee route. Coca-Cola BlāK, a coffee-flavored soda, debuted in 2006 and it was pulled from shelves 2 years later. Nancy Quan, chief technical officer at Coca-Cola, told CNN Business that it was poor timing, with it being a trend before its time. Similar products have hit international markets over the past few years, so it looks like the company is taking another stab at it with Coca-Cola with Coffee in the United States.
The Coca-Cola with Coffee news comes off the heels of Pepsi announcing the launch of Pepsi Café, which is also slated to hit shelves in April 2020. However, it only comes in regular and vanilla flavors, so Coca-Cola might have a leg up with caramel lovers.
Pepsi is sweeter than Coke, so it’ll be interesting to see if either brand alters the sugar profile to work with the coffee. We sense a taste test coming!
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